Tuesday, May 29, 2007

Gen Y overload

Maybe I'm the only one. Maybe no one else feels this way. Is it just me?

Am I the only one tired of "Gen Y" branding?

Recently, I've seen a spike in
talk about the infamous "Generation Y."

"They hand out their MySpace pages before ever reciting their phone numbers; they haven't had a land-line telephone since they moved out of their parents' houses; they text faster than you can type; their idea of a commercial is something they saw on YouTube..."

"Known for their irreverence and short attention spans"

"You must encourage your organization to recruit and retain these employees in innovative ways. If you don't, they're just going to turn up the volume on their iPods and tune you out"

Even from
an actual Gen Y:

"Big headphones"

"Jeans, sneakers, hoodie - and a jacket? Behold, the new corporate uniform. "

"Half-caf, nonfat, short, tall and sometimes not coffee at all, it's a Gen Y staple. "

"iPod: The identifying mark of the Gen Y flock. Enough said."

Wow, almost like we're mysterious chimps being studied in an anthropological study. Here's another description I'd like to add about Gen Y: we don't like to be pigeonholed.

1 comment:

Ruth Seeley said...

Ha - neither do baby boomers. Especially not those on the tail end of that damned demographic event. :) Ignore 'em and they'll go away.